What Can't Wait? Branding Bundle

$45.00

[This resource is one of many in our WHAT CAN’T WAIT? ADVENT BUNDLE]

DIGITAL DOWNLOAD FOR ONE-TIME LICENSE

Whether you are a church with a full-time communications staff or one whose pastor handles all communications (on top of everything else), this branding bundle provides everything you need to effectively share the theme, What Can’t Wait?, with your community. Download includes files for print and web so you can use them for projecting images and slides in worship, printing on bulletins, study materials, church publications, and advertising your worship on your website and online.

We encourage you to use these branding materials to share the What Can’t Wait? theme throughout Advent and Christmas.

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About the What Can’t Wait? Advent & Christmas Logos:

“When I was considering imagery for this theme, I have to be honest, I struggled. I thought about all of the endless answers to the question, ‘What Can’t Wait?’ Every time I tried to image something related to this theme, the imagery minimized the question. Each attempt at encapsulating this question with tangible imagery proved to be as futile as finding a neat and tidy answer to this looming question. So, I decided to start with the typography. I chose a font that was messy—one that looks as though it was spray painted on the side of an overpass, or stenciled onto a protest sign. The Advent season itself begs this question, and I wanted the logo to have this feeling of urgency. What do we do while we wait for our Creator to take on flesh and enter the world? The light of the Star of Bethlehem visually cuts through the question and becomes the predominant image in the logo. The light intersects with the font so that the font itself becomes a new image, or perhaps together they become a cohesive image, punctuating the question, hinting at urgency—like an exclamation point. In the Christmas version of the logo, the words come more into focus, losing their raw edges. The question mark fades and the light of the star takes on new dimensions and emphasis.”

—Lauren Wright Pittman, Director of Branding

Download Includes (29 total files):

What Can’t Wait? logos for Advent & Christmas in white and full color with files for print and projection.
8 ready-to-customize graphics (with logo incorporated) to use as projection slides in worship, or social media graphics online.
4 background images (featuring photography by Lisle Gwynn Garrity) for you to crop and customize for different dimensions.
Branding Guide PDF with short written statement about the logo, info about color options & font pairings, and advice on how to utilize the graphics online and in print