Words for the Beginning Branding Bundle

$45.00

[This resource is one of many included in our Words for the Beginning Advent Bundle]

DIGITAL DOWNLOAD FOR ONE-TIME LICENSE

Whether you are a church with a full-time communications staff or one whose pastor handles all communications (on top of everything else), this branding bundle provides everything you need to effectively share the Words for the Beginning theme with your community. Download includes beautifully-designed logos and theme graphics for print and web so you can use them for worship projection, bulletins, study materials, church publications, or for advertising events on your website and social media platforms.

We encourage you to use these branding materials in your communications throughout Advent, Christmas, and Epiphany.

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ABOUT THE LOGO and branding:

For the theme branding, we were inspired by the visual concept of quilting because this series feels like a blanket wrapped around you, providing warmth and comfort as you begin again. Like a quilt formed by scraps of old fabrics and meaningful family items, this worship series stitches together the ancient scriptures and reminders we need to hear again and again. The medium of quilting is an ancient craft (dated as far back as 3400 BCE) but it is seeing a modern day resurgence. Quilts have been used for physical protection, comfort, ceremonies, abolition, family heirlooms, advocacy, and more. Quilting is a medium that transcends countless cultures, regions, and time periods, but is a craft rooted in community and storytelling.

In the logo, the main icon is inspired by a design called a “kaleidoscope” quilt. It is formed by basic shapes: triangles, squares, and circles. The simple shapes are similar to the weekly reminders in this series—they are basic lessons we teach to children but they remain essential building blocks of our lives as adults. Kaleidoscope quilts are formed by symmetrical designs that often create star patterns. The five stars at the center of the quilt become like an Advent wreath encircling a central candle. In the design, circles are emphasized, as the Advent season will be filled with endings and beginnings, which roots us in the cycles of time.

In the typography, “Words” is stitched together as if part of the quilt. We wanted to emphasize that the words and reminders in this series are what we want to hold close. Like a quilt, the words provide protection and warmth. They stitch us to the history of generations. They tell our stories.

—Rev. Lauren Wright Pittman, graphic designer

DOWNLOAD INCLUDES (53 TOTAL FILES):

9 general Words for the Beginning logo and branding files, including:
- Logo files with and without the quilted icon, and with and without the subtitle.
- The quilted icon on its own.
- Slide graphics featuring the icon and logo, both with and without the subtitle.
- A coordinating kaleidoscope pattern.
6 logo and branding files for each Sunday in Advent, Christmas Eve, the Sunday After Christmas, and Epiphany (42 files total), including:
- The bundle logo with the weekly sub-theme.
- A quilt square design inspired by the scripture and theme.
- A logo featuring the quilt square and weekly sub-theme.
- A title slide graphic featuring the logo and weekly sub-theme.
- A slide background featuring the quilt square and weekly sub-theme, with room to add lyrics, images, etc.
- A coordinating background image for you to crop and create your own customized graphics.
1 Branding Guide PDF with a short written statement about the logo, info about color options & font pairings, and advice on how to utilize the graphics online and in print.
1 Icon Key PDF with more information on each of the weekly quilt square designs.