Full to the Brim Branding Bundle
Full to the Brim Branding Bundle
[This resource is one of many included in our Full to the Brim Lent Bundle for Year C]
DIGITAL DOWNLOAD FOR ONE-TIME LICENSE
Whether you are a church with a full-time communications staff or one whose pastor handles all communications (on top of everything else), this branding bundle provides everything you need to effectively share the Full to the Brim theme with your community. Download includes beautifully-designed logos and theme graphics for print and web so you can use them for worship projection, bulletins, study materials, church publications, or for advertising events on your website and social media platforms.
We encourage you to use these branding materials in your communications throughout Lent, Holy Week, and Easter.
ABOUT THE FULL TO THE BRIM LOGO:
“Throughout our time brainstorming the theme, Full to the Brim and the weekly sub-themes, I couldn’t help but think about the movement, colors, and texture of water teeming, rippling, and spilling over. Initially I thought about how the water might inform the imagery and shapes in the logo, but it felt clear to Lisle and me that the imagery of water needed to come from photography. The logo needed to be more clean, minimal, and in conversation with the vibrant movement of the water captured by Lisle. When looking through font options, Lisle and I discovered that the font, ‘Frunchy Sage Serif’ had an interesting bracket shape that cut into the capitalized letters and mimicked the silhouette of the top of a chalice. This bracket shape, when turned to different angles, also looked like the shape of a dove descending over the waters of baptism. Using this shape and the font as an inspiration, I created a chalice that also became the ‘U’ in the theme name, ‘Full to the Brim.’ What resulted was a simple, typography-focused logo that emphasizes an interplay between the movement of the water from the photography and the open form of the cup, ready to receive and to pour out.”
— Rev. Lauren Wright Pittman, designer of the theme logo and branding
“For the theme photography, I selected a ceramic vase created by my mother-in-law, Becky Garrity, and took it to a creek nearby my house. I gently submerged the vessel and photographed the water rushing in, spilling out, and bubbling over the rim. I was captivated by the movement and energy, the colors and textures. It felt almost sacramental to capture the simple beauty of these elements, both natural and handcrafted. When I look at these photos, they remind me of a grace that is abundant, unruly, ever-flowing, and rushing to surround me and fill me to the brim.”
— Rev. Lisle Gwynn Garrity, photographer of the theme images
DOWNLOAD INCLUDES (48 TOTAL FILES):
22 Full to the Brim logo files with the weekly sub-themes for Ash Wednesday–Easter (with files that can be used for print or web use).
11 ready-to-customize graphics (with logo incorporated) to use as projection slides in worship or social media graphics online.
8 background images (featuring photography by Lisle Gwynn Garrity) for you to crop and create your own customized graphics.
6 additional graphic elements to use in creating your own customized graphics.
Branding Guide PDF with a short written statement about the logo, info about color options & font pairings, and advice on how to utilize the graphics online and in print.
CREDIT INFO:
Graphic design by Rev. Lauren Wright Pittman | Original photography by Rev. Lisle Gwynn Garrity | A Sanctified Art LLC | sanctifiedart.org
