ABOUT THE FROM GENERATION TO GENERATION LOGO:

“When we decided on the theme, From Generation to Generation, the imagery that kept surfacing was the connective tissue of people through the visual metaphor of a family tree. At first, I was focused on this metaphor’s more literal imagery, like branches, leaves, and roots, but instead, I kept being drawn in to the people. When I started incorporating more representational imagery of people, I found that the result was translating more as a nuclear family or a more narrow idea of family, which we definitely wanted to avoid. I knew I wanted to emphasize the particularity of each person while imaging how their story fits into a larger narrative—one in line with the generative work of God. I drew simplified silhouettes of people in a radial fashion, positioned around a center point. At once this imagery took on a depth of meaning: the lineage of Christ centered around his light, the nativity scene centered around the manger, and the larger movement of God through each and every created being—radiating and growing like a flower. Ultimately, the image represents how we are all connected, our stories are woven together, and each of us has a purpose in the beauty of God’s continued unfolding creation.”

— Rev. Lauren Wright Pittman, designer of the theme logo and branding

“As Lauren and I were collaborating on the theme branding, imagery of roots came to mind as we discussed generations, family trees, and how root systems can twist and turn like the stories in our scriptures. Instead of photographing tree roots in nature, I decided to paint tree roots with a gold resist on silk fabric, one of my favorite art mediums. However, when I went to stretch out my silk, it was wrinkled from being bunched into a storage bag. I marveled at how the wrinkles in the fabric looked like so many things: like an aerial view of a plant’s roots, like a topographical map with hills and valleys, like a web etched with the wrinkles of time. And so, instead of drawing what I had planned, I let the wrinkles become the focal point of my camera lens. With gold, I traced the lines of the wrinkles, giving definition and beauty to their threads and intersections. Then I began to add deep blues and purples with my ink dyes, watching the color bleed into the golden web—like the deep night of winter greeting the Christmas season. The result feels like a tapestry of time, like a web of beauty and story traced through the generations.”

— Rev. Lisle Gwynn Garrity, photographer of the theme images

DOWNLOAD INCLUDES (39 TOTAL FILES):

• 16 From Generation to Generation logo files (in purple & white) with the weekly sub-themes for the First Sunday of Advent through Epiphany (with files that can be used for print or web use).

• 8 ready-to-customize graphics (with logo incorporated) to use as projection slides in worship or social media graphics online.

• 9 background images (featuring photography by Lisle Gwynn Garrity) for you to crop and create your own customized graphics.

• 5 additional design elements to use in creating your own customized graphics.

• 1 Branding Guide PDF with a short written statement about the logo, info about color options & font pairings, and advice on how to utilize the graphics online and in print.

CREDIT INFO:

Graphic design by Rev. Lauren Wright Pittman | Original photography by Rev. Lisle Gwynn Garrity | A Sanctified Art LLC | sanctifiedart.org