What do you fear? Branding Bundle
What do you fear? Branding Bundle
[This resource is one of many included in our What do you fear? Advent Bundle]
DIGITAL DOWNLOAD FOR ONE-TIME LICENSE
Whether you are a church with a full-time communications staff or one whose pastor handles all communications (on top of everything else), this branding bundle provides everything you need to effectively share the What do you fear? theme with your community. Download includes beautifully-designed logos and theme graphics for print and web so you can use them for worship projection, bulletins, study materials, church publications, or for advertising events on your website and social media platforms.
We encourage you to use these branding materials in your communications throughout Advent, Christmas, and Epiphany.
ABOUT THE LOGO and branding:
As we discussed our Advent theme and how hope and fear are interwoven in our lives, a vision emerged: hands gently cupped around candles at a vigil. When we gather at a vigil, fear is often present, weighing on us like a heavy fog. The candle in our hands can feel fragile, insignificant, the flame easily extinguished. But when we turn to our neighbors to spread the light, it multiplies, wrapping the whole community in warmth. The darkness is not eradicated; if anything, it further illuminates the flicker of the candles. In these vigil spaces, grief and fear dance with gratitude and hope. In these spaces, we find courage and unity. We are reminded that God is near. This vision captures our prayer for this Advent series: that it will illuminate both our hopes and our fears and remind us that God is near.
As we developed the branding, we thought that the image of a lantern could similarly hold these ideas together. Lanterns are often used to light the way as we gently step forward into unseen or unknown territory. The lantern, like hope, steadies our hands and eyes as we walk forward through the night. In the logo, a lantern contains the swirl of a flame—it’s active and powerful, like the Holy Spirit, and like the hope that burns inside us. The candlelight cannot be contained, and so, like hope, it grows, emanating into our guiding question for the season, “What do you fear?” The branding photography captures the beauty of both dark and light by focusing on the patterned shadows cast from a lantern. From this ethereal space where our greatest fears greet our most palpable hopes, possibility emerges.
DOWNLOAD INCLUDES (53 TOTAL FILES):
10 general What do you fear? logo and branding files, including:
Logo files with and without the tagline, in both dark and light colors.
The lantern icon on its own.
Slide graphics in 4:3 and 16:9 featuring the icon and logo, both with and without the tagline.
A background photograph.
6 logo and branding files for each Sunday in Advent, Christmas Eve, the Sunday After Christmas, and Epiphany (42 files total), including:
The bundle logo with the weekly sub-theme, in both light and dark colors.
The lantern icon in a coordinating color.
A title slide graphic in 4:3 and 16:9 featuring the logo and weekly sub-theme.
A coordinating background photograph for you to crop and create your own customized graphics.
1 Branding Guide PDF with a short written statement about the logo and branding, info about color options & font pairings, and advice on how to utilize the graphics online and in print.
CREDIT INFO:
Graphic design by Rev. Lauren Wright Pittman | Photography by Rev. Lisle Gwynn Garrity | A Sanctified Art LLC | sanctifiedart.org
